It is her rallying call for solidarity in a troubled world.īesides Donatella’s designs, celebrity connections have also played a vital role at Versace. For fall/winter 2017, Donatella cut a mélange of boxy suit jackets, slinky dresses and heavy-duty puffer jackets, some matched with t-shirts decorated with words like “unity” and “courage”. Think: Billowy gowns bedecked with sparkles and sequins, strategic cuts and slits on dresses that play visual peek-a-boo, or parkas that lend a sense of aerodynamism. The subject of sexuality is never taboo with Donatella, who, season after season, creates sexy pieces that celebrate a woman’s form and her role in society. “When I am designing, I am always thinking about what women need at all points during their day,” she once told BAZAAR. Today, Medusa is one of fashion’s most recognisable symbols of femininity, strength and beauty-qualities deeply rooted in Versace’s ethos of female empowerment-and one Donatella inherited upon the tragic demise of her brother.Īs Creative Director, Donatella understands that confidence and attitude-plus a killer wardrobe-are what a woman needs to stay in command. In the years to come, Gianni lifted Athena’s curse through a heady mix of super-charged glamour and revved-up sex appeal, weaving the gilded images of Medusa on opulent prints and glistening hardware so much so that it became a ubiquitous part of the Versace language. When it came to choosing a logo, Gianni enlisted the image of Medusa to further depict his penchant for bold and unapologetic fashion suffused with classic undertones. The carvings of Medusa on ancient floors caught a young Gianni’s attention and fueled his imagination. Gianni was born and raised in Reggio Calabria, a commune in southern Italy that’s surrounded by ruins from the city’s past as a Greek colony. Despite her fate, Medusa found herself an unlikely admirer in Gianni Versace. An enraged Athena punished Medusa by turning her into a serpent haired monster, destined to be scorned by men who’d turn into stone if they laid eyes on her. Her beauty tempted the Greek god Poseidon, who acted on his temptations in Athena’s temple, thus tarnishing the sanctity of the goddess’ sacred space. In Greek mythology, Medusa was an enchantress.
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